The ideas of genre bending and post-modern mix and match have always been around in indie music, but those ideas have gained a lot of strength in the internet era, as ‘genre’ or ‘scene’ boundaries have come tumbling down. In India, one of the most exciting examples of avant-gardist art that defies genre conventions is IJA, an experimental pop/rap/electronica group from New Delhi.
The illustrious members are former Superfuzz/Indigo Children drummer and percussionist Sahil Mendiratta aka Inspector Maal, electronica veteran and one half of electronica act Teddy Boy Kill Ashhar Farooqui aka ToyMob, and Uttarakhand-based guitarist and vocalist Punit Jantu. In the year or so since the three teamed up, they’ve had a track featured on the soundtrack for Bollywood film Detective Byomkesh Bakshy! and released their debut EP VitAmin Sex, a drug addled trip through a cinematic universe inspired by old Bollywood films and the dystopian vision of Dr. Octagon.
IJA will be taking the stage at this month’s Pepsi MTV Indies #RIBBIT Delhi in association with BAJAAO Entertainment, on 10 December at AntiSOCIAL, Haus Khaz Village, New Delhi. #RIBBIT is a Pepsi MTV Indies property that intends to showcase the best of the up and coming talent in the Indie music seen in India and create a great platform for Indie artists from around the country. That makes it a perfect fit for an indie-focused company like BAJAAO Entertainment.
See you at the show!